Ports 1961 Case Analysis - 1246 Words

CASE STUDY: PORTS 1961 I. Background Ports 1961 is a subsidiary of parent company PORTS International. It was founded in Canada in 1961 by Luke Tanabe in what started as a thriving family business that lost its standing due to mismanagement by Tanabe’s successors. In 1989 the company was acquired by brothers Alfred Chan and Edward Tan. After a global economic recession hit the market, Alfred decided to close all American operations and moved the entire business to China in 1993. He focused on building the first luxury brand wholly made and distributed in Asia. Ten years later, success was evident when the company went public on the HKSE and was named one of the â€Å"Best under a Billion† businesses in Asia Pacific in 2006. In†¦show more content†¦One can argue that if the full ecommerce potential is reached and stores are strategically opened in emerging markets PORTS should see continued growth outside its borders. III. Weaknesses amp; Threats Inasmuch as opportunities for growth are available, PORTS will first have to deal with the imminent challenges it is facing. In May of this year, the Financial Times reported that PORTS â€Å"suffered a 38 per cent share price fall in Hong Kong after its chairman resigned over failure to disclose related party transactions.†(3) The article further explained that â€Å"chairman Edward Tan accepted full responsibility for failing to exercise proper procedures and controls resulting in breaches of listing rules.†(3) In the world of luxury, scandals and negative publicity have no room. PORTS is yet another publicly traded Chinese company facing scandal over corporate governance issues. One has to wonder if the family nature of the business is what permitted a situation of this nature to take place. PORTS would benefit from playing within the rules and steering clear of any new scandals or reminders of the labels’ Chinese origins. Lastly, PORTS is facing another challenge in their own backyard. In a recent turn of events â€Å"luxury goods maker Burberry warned that its sales had stalled in the clearest sign yet that falling demand from China is affecting the onceShow MoreRelatedExport And Import Strategy For The Shipping Lines1045 Words   |  5 Pagesfor any organization of national Importance. Shipping industry indeed is a prestigious establishment of its kind. It needs such framework of the account and financial statement to tackle the financial strategies. All such concept starts from the analysis of the data of preceding years, which are available in the accounts and financial statement of the shipping company. So the conceptual framework of the accounting process has vital importance. 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The Merchant Of Venice As A Tragedy - 1363 Words

The Merchant of Venice is a tragedy Jean Racine, a French dramatist of the 17th century France, states, â€Å"Life is a comedy to those who think, a tragedy to those who feel† (Goodreads). In the early days of its staging, the play The Merchant of Venice written by William Shakespeare is considered to be a comedy, but as the world develops there is controversy as whether to believe that the play is actually a tragedy. The play is centered on two main plots: the bond plot and the casket plot. The bond plot is about two best friends, Bassanio and Antonio, forming a high risk agreement with a Jew, Shylock. The casket plot is about Bassanio, a young Christian, trying to court a rich heiress, Portia. The Merchant of Venice can be ruled as a tragedy†¦show more content†¦Yet, after all that the Christians went through, even escaping death itself, they still reverted back to their old ways which can be seen when Gratiano taunts Shylock as soon as he loses his fortune: Beg that thou may’st have leave to h ang thyself- And yet thy wealth being forfeit to the state, Thou hast not left the value of a cord: Therefore thou must be hang’d at the state’s charge. (IV.i.362-365) The ‘Christians’ laugh and torment Shylock and while Shylock tries to take revenge, he loses everything and the ‘Christians’ win and walk away free as per usual. The ending was definitely unfair and ‘Christians’ did not improve their poor behaviour. The next aspect that contributes to The Merchant of Venice being classified as a tragedy is the role of women in the play. During the Elizabethan era, when the play was produced, women were highly under-estimated. This is presented in the play through Portia. Portia is a rich, beautiful and smart heiress. Many men travel to Belmont so that they may compete for her hand. However, she does not have much of a choice about who she will marry. Her dying father created a contest for her suitors. The contest includes them choosing one out of three caskets. The one who chooses the correct casket will win her hand. This is unfortunate for Portia whose future is at stake. Portia expresses her concerns about th e casket contest to her lady-in-waiting, Nerissa when different suitors travelShow MoreRelatedTragedy in The Merchant of Venice1472 Words   |  6 PagesAccording to dictionary.com, a tragedy is a form of art based on human suffering; furthermore, it is a dramatic composition, dealing with a serious or somber theme, typically that of a great person destined through a flaw of character or conflict with some overpowering force, as fate or society, to downfall or destruction. 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But I was pleasantly surprised toRead MoreThe Merchant Of Venice : A Story Of Despair And Pain714 Words   |  3 PagesLogan Steenstra Mrs.Kleinmeyer Gifted Communication Arts II 29 April 2016 The Merchant of Comedy The Merchant of Venice, a story of despair and pain. Wait, nevermind it’s a comedy. There are too many humorous scenes for it not to be a comedy. It may not seem very funny but, in this time period this play would have been very humerous. I still think this play is a comedy because what isn’t funny about women pretending to be men, how Shylock and if you compare this play to Shakespeare’s other worksRead MoreThe Merchant of Venice Is a Tragicomedy....I Got 32/35 so Its a Good Essay1558 Words   |  7 PagesA tragedy is a drama or literary work in which the protagonist is brought to ruin or suffers sorrow, especially as a consequence of tragic flaw or moral weakness. Where as, a comedy is a drama or literary work, that is light and often humorous or satirical in tone and it usually contains a happy resolution of the thematic conflict. Thus, a tragicomedy is a fictional work that blends aspects of the genres tragedy and comedy. In Shakespeare’s time a tr agicomedy referred to a serious play with a happyRead MoreXenophobia in Othello and the Merchant of Venice1541 Words   |  7 Pagesand Tragedies From 1589 to 1613 William Shakespeare produced some of the most original, thought-provoking and emotionally compelling plays, sonnets, and poetry. Two of his finest pieces of work, Othello and The Merchant of Venice feature dynamic characters, and insights into the chivalry and the xenophobic disposition of the English people at the time. Throughout these two stories, three primary female characters emerge, Desdemona from Othello, and Portia and Jessica from The Merchant of VeniceRead MoreRole of Women in Shakespeares Plays - a Case Study of Macbeth and the Merchant of Venice1499 Words   |  6 PagesRoman and Italian models and history plays in the popular chronicle tradition. His second period begin in about 1595 with the tragedy â€Å"Romeo and Juliet† and ended with the tragedy of â€Å"Julius Caesar† in 1599. During this time, he wrote what are considered his greatest comedies and histories. From about 1600 to about 1608, his â€Å"tragic period†, Shakespeare wrote mostly tragedies, and from 1608 to 1613, mainly tragicomedies called romances. (â€Å"WilliamRead MoreCommon Features of a Shakespeare Comedy1745 Words   |  7 PagesCommon Features of a Shakespeare Comedy What makes a Shakespeare comedy identifiable if the genre is not distinct from the Shakespeare tragedies and histories? This is an ongoing area of debate, but many believe that the comedies share certain characteristics, as described below: * Comedy through language: Shakespeare communicated his comedy through language and his comedy plays are peppered with clever word play, metaphors and insults. 1. Love: The theme of love is prevalent in every

Feminist Literary Criticism Feminism Feminist Wome Essay Example For Students

Feminist Literary Criticism Feminism Feminist Wome Essay n Criticism Feminist Literary Criticism As a pragmatic critical endeavor, most forms of Feminist literary criticism share a fundamental assumption that the historical subjugation of women has definite and deleterious effects upon both women and men. The critical project of Feminist critics is thus concerned with uncovering the contingencies of gender as a cultural, social, and political construct and instrument of domination (Jehlen 265). Whether by focusing on the evolution of literature written by women or by reevaluating or reinterpreting previous works by men, Feminist critics challenge the eternal opposition of biological and aesthetic creativity which past and present notions of gender promote (Showalter 1105). The first step in attempting to change such deep seeded cultural assumptions is to acknowledge and identify their existence and impact. One has to read for gender; unless it figures explicitly in story or poem, it will seldom read for itself (Jehlen 273). Feminist literary criticism is not exclusionary, however. Gender is one of a number of salient critical terms long neglected, an additional lens, or a way of lifting the curtain to an unseen recess of the self and society (Jehlen 265). By allowing Feminist critics to see both deeper and more broadly into a text, investigations into gender aspire to produce more meaningful interpretations and a more demanding generation of interpreters (Jehlen 272). Works Cited Jehlen, Myra. Gender Critical Terms for Literary Study. Ed. Frank Lentricchia and Thomas McLaughlin. Chicago: The University of Chicago Press, 1995. .

Roman And Greek Mythology Essays - Mythological Kings, Deities

Roman And Greek Mythology Greek and Roman mythology have many similarities between them. Each type has there own set of Gods and Goddesses, although they were worshiped for similar reasons. The following will explain each God or Goddess and explain how they compare to each other. The King of Gods in Greek Mythology is known as Zeus. Zeus was the ruler of the sky, and had the power to create thunderstorms and lightning as well as earthquakes. He was the child of Cronus and Rhea. As the story goes he was their sixth child, and the father to protect him from being overthrown had eaten the five previous children. Zeus was taken to a city called Crete and hidden from his father. As Zeus grew older and learned of what happened he found a potion to make his father regurgitate the other children. Once this happened they all teamed up and killed their father. Zeus then became the ruler of Mount Olympus, and head of the new line of Gods. Jupiter was the predominant power holder of Roman Gods. He was ruler of the sky, the daylight, all the weather, and even the thunder and lightening. Jupiter helped drive back the Sabines. His temple was built in the Capitol, and newly elected counsels offered their first prayers to him. Hera was the wife and sister of Zeus, and the High Goddess of the Greeks. She was extremely jealous of the affairs that her husband was having and often tormented or harmed the mistresses he was fooling around with. Although, when she went too far, or tried to cause death, Zeus would intervene and stop her. Hera tried to ship wreak Heracles on his return from Troy, and with that Zeus had her hung by the wrists from top of the mountain with an anvil tied to each ankle. The two had four children together. Juno, Hera's counterpart, was the wife of Jupiter. Juno was the protector of women, especially those who are married. Women often gave offerings to Juno to help with their childbirth. The God of the Underworld, Hades, was the brother of Zeus. He gained Hell, as his share in conquering their father. He is most known for kidnapping his wife, Persephone, while she was picking flowers in a field. As the story goes, Hades had her eat a piece of food in the Underworld, therefore she could not live on the Earth again. Her father, Zeus, made arrangements for her to be allowed on Earth for two-thirds of the year and in the Underworld as Hade's wife for the rest of the time. This is used as the cause of spring and winter. When she returns to the surface she brings spring with her and when she returns to the Underworld she leaves winter behind her. Pluto, the Roman God of the Underworld, who's name also means rich. It reflects the rich mineral resources beneath the ground and the rich resources above the earth. In art he is shown with the Horn of Plenty. This horn is most likely why we associate the Devil, or Satan, as having a horn on top of his head. His name was thought of to be bad luck, and therefore was hardly mentioned in myths. Ares was the child of Zeus and Hera. He was the God of War. Whenever he was seen or portrayed he would be fully armed and ready for battle. Any cause to fight or go to war would bring him out and about. He was the discomfited lover of Aphrodite. Almost all of his children by mortal women were of a violent nature. Mars, The Roman God of War and Agriculture, was the second most important god after Jupiter. The month March was named after Mars, and was also the first month of the Roman calendar. March was the month when agriculture was reborn and when most people engaged in war. Mars was given his own priest and altar in Rome. The wolf and woodpecker were the sacred animals of Mars. A festival in October was held in his honor and all farmers and soldiers would lay aside their weapons and had a celebration. The Greek Goddess of Love and Beauty was Aphrodite. She was married to the Smith God, Hephaestus, but left him for the God of War. She favored the Trojans during the Trojan War. She was known to have angry mood swings and all the gods and mortals paid dearly for it. Aphrodite and Venus were counterparts

According To Kizlik (2014), objectives That Are Used In Education,

According To Kizlik (2014), objectives That Are Used In Education, According To Kizlik (2014), objectives That Are Used In Education, Whether They Are Called Learning – Coursework Example Educational Objectives in Health Provision Health providers, nurses in particular, always have to design programs that are aimed at educating the community; the patients and their various families. These objectives can either be long term or short term. The relevance of such programs is in the creation of awareness to the community on different health issues. The objectives formulated by the health must comply with Kizlik (2014) idea that objectives are terms that refer to descriptions of observable behavior that are used to make the judgment about learning. In designing the educational objectives that articulate the needs of both the patients and the families, Kizlik’s postulate of condition, verb and criteria parts of the objective must be strictly adhered to. All the three parts of the objective must be flexible, doable and achievable by the patient. Health providers must also consider engaging the patient and the family to take part in formulation of the educational progra m objectives. By engaging the community, the health providers open up the avenue for obtaining the real situations on the ground. For example, if the educational program was intended to change the behavior of the patient, the family must be involved since they will be with the patient most of the time. In the case of changing the behavior of the whole community, the health providers would want to come up realistic and achievable objective. This is where the community comes in; both the directly affected and the indirectly affected groups. Nurses must, therefore, establish the main behavior problems by inviting the suggestions of the community. This way, the educational objectives shall be relevant and attainable.ReferenceKizlik, B. (2014). How to Write Learning Objectives that Meet Demanding Behavioral Criteria. Retrieved from adprima.com/objectives.htm

Business-writing radio launched - Emphasis

Business-writing radio launched Business-writing radio launched Free podcasts offer expert help with writing reports, proposals, emails and more A new source of free help is at hand for anyone who has ever grappled with writing a make or break proposal or report, or wondered how best to handle sensitive customer correspondence. It comes in the shape of a series of podcasts that give expert advice on how to improve your business-writing skills. The podcasts, called Write On, offer help with everything from creating effective reports and proposals to writing speeches and emails. The high-quality programmes have been produced by leading business-writing trainers Emphasis and are presented by BBC radio presenter Clare McDonnell. They offer a wealth of practical tips and advice, as well as interviews with executives from major public and private-sector organisations about the latest thinking on business writing. They are just one of the many resources available on the Emphasis website that enable everyone to access business-writing advice, free of charge, in their own time. Companies can lose millions of pounds every year through poorly written proposals or badly worded customer service letters, explains Rob Ashton, Emphasis Chief Executive. But often people dont know how to improve their written work and may not want to admit publicly that they struggle with writers block or grammar, for instance. The beauty of the podcasts is that you acan listen to them in private, anywhere improving your writing skills even while travelling to work, for example. The podcasts are available to download here, where users can subscribe through iTunes or RSS feed to automatically receive each show as its released. They play equally well on an iPod or computer. Press enquiries For more information, please contact us 01273 738 888 or email us here. For information on training courses or to access free online resources, visit emphbootstrap.wpengine.com. Notes for editors Emphasis Training Ltd are the UKs leading business-writing trainers, providing bespoke courses for a huge range of private and public sector organisations, both in the UK and internationally. Since 1998, they have helped thousands of people in government departments, law firms, blue-chip companies, universities and charities to produce first-class business writing. With headquarters in Brighton, East Sussex, Emphasis have a dedicated team of experienced, specialist trainers who run bespoke courses on-site for organisations across the UK. They also run open courses for smaller groups or individuals throughout the year in London.

Meaning behind a Speech Essay Example | Topics and Well Written Essays - 1000 words

Meaning behind a Speech - Essay Example As many Americans are faced with the responsibility of electing a President every four years, one of the highlights of the process would be the Inaugural speech given by the newly sworn in chief executive on their inauguration day. From George Washington, all the way to the present day with Barack Obama, each individual who has resided in the chair of the President has found themselves with the opportunity to creatively craft their message through interviews given to members of the mainstream press, as well as speeches given to an even wider audience. Going farther than the words written within the pages of their statements, the power of these deliveries, are further enabled by the presence of the passion within the person saying the words. Taking the time to effectively present essential points of whatever case may need to be made, through increases in tone to emphasis crucial aspects, all the way to something as day-to-day, as the choice of clothing that would be worn. One of the most relevant speech examples in recent memory would be the inaugural speech delivered by John F. Kennedy in January 1961. Being a man who sought to introduce youthful vigor and passion into the role of the nation's chief executive, President Kennedy's speech would convey the inherent desire he would possess for the powerful role of both the American government and its citizens, as well as the power of the rest of the world. Through the strength in his delivery by means of the elevation and passion of his voice, Kennedy would enhance the meaning of his message for the nation. In speaking of the presence of power held by man but also the presence of a higher being, President Kennedy states, "The world is very different now. For man holds in his mortal hands the power to abolish all forms of human poverty and all forms of human life. And yet the same revolutionary beliefs for which our forebears fought are still at issue around the globe--the belief that the rights of man come not from the generosity of the state but from the hand of God," (Kennedy, 1961). With his delivery, the new President would convey to his audience that, within all humans, they do hold the potential to enact great change around them. All the while remembering that, to stay true to history and the revolutionary forefathers of the nation, would be to remember the significance given to the influence of God. The more an individual may believe and feel passionate about what they are saying, the evidence will show in the choice of words to be spoken and the elevation of their voice, to better illustrate those very same words. For example, "Let every nation know, whether it wishes us well or ill, that we shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe to assure the survival and the success of liberty,' (Kennedy, 1961). To assess the greater intended meaning of this, Kennedy would seek to further underline the strength of the American conviction for that which we believe in. With the delivery of this speech occurring in less than two decades since the end of World War II and just before the start of the Vietnam war, which would begin only a few short years later, the meaning behind the following portion of the President's speech, would be amplified through his eloquent delivery. "In the long history of the world, only a few generations have been granted

The New Synagogue, Berlin, Germany Essay Example | Topics and Well Written Essays - 3000 words

The New Synagogue, Berlin, Germany - Essay Example The building has defied time, having been constructed in early 20th century, following its demolition in the Second World War. Otto Von Bismark, the Prime Minister of Prussia by then, opened the building in 1866. It is one of the few synagogues that survived Kristallnatch-a revenge attack that involved the Nazi youths. The current building is a reconstruction of the former building. Its street frontage was ruined and the current building is a renovated version of the older building. The entrance has a new outlook; the domes and the towers have been repainted and redesigned, perhaps using the newest architectural designs, this time round blending modern designs and architecture with the mediaeval Roman architecture used before the demolition (Simms 43). Only some few rooms were left behind. The synagogue was meant to serve the growing Jewish population in Germany, especially the immigrants who came from the East. The building had a capacity to house 3000 worshipers in one sitting. The building was also used for public concerts; the most notable being the violin concert featuring Albert Eistein in 1930. The religious services included organ and choir, reflecting liberal developments among the Jewish community then. The building was set ablaze in the infamous Kristallnatch on November, 1938, in the e vent that saw the Torah scrolls debased, furniture destroyed, and combustible property within the building set ablaze (Simms 98). A brave police officer, Lieutenant Otto Bellgardt, arrived on 10th Nov, the following day and ordered the Nazi mob to disperse, arguing that the building was a historical landmark that was protected. He upheld the law to protect the synagogue from further damage by the Nazi youths. Therefore, the fire was distinguished before it could spread to other parts of the buildings. The New Synagogue remained intact and was rebuilt by the congregation who used the building up until 1940. Apart from prayers, the

People Who Change the World Essay Example for Free

People Who Change the World Essay Nelson Mandela was born on July 18, 1918, in Transkei, South Africa and became actively involved in the anti-apartheid movement in his 20s, Mandela joined the African National Congress in 1942. For 20 years, he directed a campaign of peaceful, non-violent defiance against the South African government and its racist policies. In 1939, Mandela enrolled at the University College of Fort Hare, the only residential center of higher learning for blacks in South Africa at the time. Fort Hare was considered Africas equivalent of Oxford or Harvard, drawing scholars from all parts of sub-Sahara Africa. In his first year at the university, Mandela took the required courses, but focused on Roman Dutch law to prepare for a career in civil service as an interpreter or clerk—regarded as the best profession a black man could obtain at the time. In his second year at Fort Hare, Mandela was elected to the Student Representative Council. For some time, students had been dissatisfied with the food and lack of power held by the SRC. During this election, a majority of students voted to boycott unless their demands were met. Joining with the majority of students , Mandela resigned from his position. Seeing this as an act of insubordination, the universitys Dr. Kerr expelled Mandela for the rest of the year, but gave him an ultimatum: He could return if he agreed to serve on the SRC. When Mandela returned home, the regent was furious, telling Mandela unequivocally that he would have to recant his decision and go back to school in the fall. A few weeks after Nelson Mandelas return home, Regent Jongintaba announced that he had arranged a marriage for his adopted son. The regent wanted to make sure that Mandelas life was properly planned, and the arrangement was within his right, as tribal custom dictated. Shocked by the news andf feeling trapped and believing he had no other option, Mandela ran away from home. He settled in Johannesburg, where he worked a different of jobs, including as a guard and a clerk, while completing his bachelors degree via correspondence courses. He then enrolled at the University of Witwatersrand in Johannesburg to study law. Mandela soon became actively involved in the anti-apartheid movement, joining the African National Congress in 1942. Within the ANC, a small group of young Africans banded together, calling themselves the African National Congress Youth League. Their goal was to transform the ANC into a mass grassroots movement, deriving strength from millions of rural poor and working people who had no voice under the current regime. Specifically, the group believed that the ANCs old tactics of polite petitioning were ineffective. In 1949, the ANC officially adopted the Youth Leagues methods of boycott, strike, civil disobedience and non-cooperation, with policy goals of full citizenship, redistribution of land, trade union rights, and free and compulsory (Required by law or a rule; obligatory.) education for all children. For 20 years, Mandela directed peaceful, nonviolent acts of defiance against the South African government and its racist policies, including the 1952 Defiance Campaign and the 1955 Congress of the People. He founded the law firm Mandela and Tambo, partnering with Oliver Tambo, a brilliant student hed met while attending Fort Hare. The law firm provided free and low-cost legal counsel to unrepresented blacks. In 1956, Mandela and 150 others were arrested and charged with treason for their political advocacy (they were eventually acquitted). Meanwhile, the ANC was being challenged by Africanists, a new breed of black activists who believed that the pacifist method of the ANC was ineffective. Africanists soon broke away to form the Pan-Africanist Congress, which negatively affected the ANC; by 1959, the movement had lost much of its militant support. Nelson mandela fought for what he believeed in and changed the lives of many south african people at the cost of his life (reffering to the many years in jail.) Mandela change things that probaly still been in affect on if he hadnt.

My Most Important Personal and Professional Accomplishments :: MBA College Admissions Essays

My Most Important Personal and Professional Accomplishments With no money, no direction, and no goals, I graduated from high school in 1987 not knowing if I would ever be a man, if I would ever know what life means. Unable to afford college tuition, I worked odd jobs for a few months before deciding to join the United States corps">Marine Corps. A scrappy kid who needed structure and support, I entered the Marines unprepared for the next thirteen weeks of extraordinary physical and mental challenges. Arriving at the recruit-training depot in Parris Island South Carolina on February 3,1988 not knowing what to expect, I watched my hair fall off my head, had vaccinations for every disease ever discovered, and learned to live with sixty other young men in close quarters. The days were long. I would wake up at 4 a.m. and work nonstop for 18 hours until I could collapse on my bed. Exposed to individuals from many different cultural and economic backgrounds, I learned the value of teamwork and the work ethic essential to leadership. When we first arrived on the island, my platoon was a jumbled mess of disobedient, out of shape, undisciplined boys. After three months of exhausting training we were molded into a group of highly motivated, physically fit men. On the proudest day of my life, I marched in the graduation parade to become a United States Marine. After being discharged from the United States Marine Corps, I became determined to attain an electrical engineering degree from Florida State University. I wisely invested in the GI Bill early on in my Marine Corps career in order to go to college. Although a substantial amount of money, the GI Bill only covered my tuition; to pay for food and rent, I took a full time job with the VA work-study program. In the beginning I had difficulty adjusting to working full time while maintaining a full coarse load, and I began to feel hindered by my years outside the classroom. However, determined to succeed, I learned to manage my time well, and I established good study habits, which have continued to the present. In the spring of 1997 I obtained a Bachelors degree in Electrical engineering, a full year ahead of schedule. I take pride in the fact that I am the first person in my family to obtain a college degree.

Existentialism: Sociology and Basic Existentialist Standpoint Essay

There are six themes of existentialism; the themes are classified to characterize the mode of thought of those who would call themselves existentialists. The first theme is known as â€Å"existence precedes essence†, which is the basic existentialist standpoint. The values in a person’s life are not inherited from the society, but are solely based on their consciousness. The second theme is classified as â€Å"anxiety†. The nature of anxiety is like the dread of being nothing. This anxiety motivates existentialists to make something of their lives instead of embracing the pointless of life. The third theme of existentialism displays â€Å"absurdity†, there is no reason for humans to exist, nothing has a point, and it’s rather silly. The fourth theme is known as â€Å"Nothingness†, an existentialist feels as if they are defined only by their being but the beliefs and in situations that one lives can also be defined. An existentialist believes they’re born with nothing: no prepositions can create everything for themselves. Therefore an existentialist must have no structures. â€Å"Death† is known as the fifth theme of existentialism. Death is the final end of existence, thus death is a motivating factor in life. Everyone has a natural fear of death, but we should overcome hat fear, live life to the fullest. Let death happen because it is inevitable. â€Å"Alienation† displays the sixth theme of existentialism. Alienation is the isolation from society and social orders. It is present in society, to those individuals who create and pursue their personal desires, also not majority rules. In this theme, they do not connect with social institutions; therefore an existentialist finds their society empty and meaningless.

Assignment On Aspects of Contract and Negligence for Business Essay

Introduction: A business organization has to face many criteria to conduct business in the worldwide business arena. Different domestic and international rules and regulations help to expand business and sometimes create barrier to the business. The law has an incredible effect over the business organization and others social working groups of the organization. Law helps to determine what is right or what is wrong for conducting a business organization. Contract is a part of the business transaction. Contract is an agreement between two or more parties each of whom has the intention to create a legal relation to have a lawful object between them. Contract is regulated by law that is enforceable by the court and legal jurisdictions. Contract is more used in the partnership business where each party has a common goal, trust one another and a specific time period. Q1.1: What are the essential elements of forming a valid contract? Explain the importance of each element by providing relevant legal principles derived from decided cases: An agreement that can be enforced by law is considered as a contract (Jones v.Daniel 1894). An agreement is enforceable by law when it fills up certain conditions that are regarded as essential element of valid contract. Essential elements are: Offer and Acceptance, Lawful Consideration, Intention to create Legal Relationship, Certainty: Offer Offer is crucial element for a contract, is very important that the offeror  to intend to for a term as an expression of willingness to enter in to a contract, contract which will became lawful upon acceptance. (Gibson V Manchester City Council (1979)1 WLR 294 HL) Acceptance An acceptance is a willingness that the offeree agree to all the terms of the offeror has made. Also the acceptance must be ‘mirror image’ of the offer. (Day Morris Associates v Voyce 2003 EWCA civ 189). If the offeree try to set up new terms on the offer, this normally is a counter offer which will kill the original offer. (Hyde v Wrench 1840). Lawful Consideration: Consideration is defined as an acts or a promise of a payment or charge or value which is called ‘Consideration’ made from promisor to the promise or both. (Currie v Misra 1875) An agreement should be based on the ‘freedom of contact theory’ of all parties. Free consent is hampered when coercion, mistake, fraud and misrepresentation are made. (Chappell & Co. v Nestle 1960 AC). Intention to create Legal Relationship: A legal relation is created through the agreement that is intended. An agreement to sell or buy a product is agreement intended to make legal relationship and is therefore contract. A contact may not be valid if the participants they are not intending to create legal relation. (Balfour v Balfour 1919). Domestic and Social contracts are not considered to be a legal relation. (Jones v Padavatton 1966). Also commercial agreements is normally considered that is made in a business context and automatically is an intention to create legal relation. (Case: Esso petroleum v Commissioner of customs and Excise 1976). Family agreements can be enforceable if there is a clearly made in to a ‘business contect’(Snelling v John G Snelling ltd 1973). Certancy As a contract to be valid it must contain terms of the contract and if a important term is hidden that contract will not be lawfull. Q1.2: Describe different types of contract usually undergone in business context. Critically analyze the legal impact of distance selling contract. Sales contracts, Employment contracts, Marketing contracts, Licensing Sales contracts are made between companies to companies and to private person to a  private persons, can be goods or services. Employment contracts is an agreement from employer to employee with terms of payments, benefits, period of time, rights and obligations. Marketing contracts are normally made from business to business or from persons to business to promote products and services to the general public or to business. Licensing contract is used normally to transfer rights to an individual to be able to licensee goods and services in regime of trade mark. Distance selling contract regulations: sellers give certain basic information to customer, deliver goods within 30 days, and provide customers a right to cancel their order. All business must comply with the ‘Sale of Goods Act’ Q1.3: Analyze the contrasting aspects of different kind of terms generally used in a commercial contract. 200 words The lawfulness of commercial contract based on different kind of terms. These terms are considered as implied and express terms. Four categories of implied terms (Porter v Tottenham U.D.C1915) are: Terms Implied by fact: Under this term court believe that both parties of the contract know about the fact. Terms implied in law: Under this term court indicate a specific law of defined type in the contract. That law protects the weaker party in the contract. Terms implied by custom: In this term, local custom is applied on the contract. Terms implied by trade usage: Terms regularly used in contracts within a particular business can be im plied on other such contract. Express terms are: a) Oral contract b) Written contract c) Parole evidence role d) Collateral contract There are three types of contractual terms: a) Condition: Major term of contract. Serious consequence occurs when it is broken. (Poussard v Spiers and pond 1876) b) Warranties: Under this term an affected party can sue for damage when it is breached but cannot terminate the contract. c) In nominate term: If this type of term is breached serious or negligible result can occur depending on the particular fact. ‘Implied terms are more sensitive to deal with than express terms in a business contract’ – how far would you agree with this comment? In contract implied terms refers to terms that are not directly written in the contract but are introduced into contract by the court or by statute. Express terms are conditions that are directly written and agreed by both parties at the time of contract made. As the terms are not mentioned in the contract, it is more sensible to deal with during conflict than express terms. Task 2: Application of Contracts in Business Situations Q2.1: (a) Green Pharma put an advertisement in a trade journal stating: ‘for the wholesale buyers only, our ‘new moisturizing creams’ are now at a special low price of  £10 per dozen.’ Mr Khan, one of Green Pharma’s trusted vendors, rushed to one of your show room and wanted to place a large order. Meanwhile the company made a new decision not to sell the creams any more. Mr Khan became cross and he wished to pursue a legal action against the company. Advice Green Pharma about the possible legal consequence. Justify your comments with reference to similar case precedents. In the given business scenario Green put an advertisement to sell its new moisturizing cream at a special low price Green Pharma was making only an invitation to treat. ((Partridge v Crittenden (1968) 1 WLR 1204). As a result Mr. Khan one of the trusted vendors rushed to one of the show room and wanted to place a large order but he was refused to give order. As a result he wished to pursue a legal action against the company. Mr. Khan wanted to make an offer to Green Pharma to buy the goods but was no acceptance from the company therefore was not valid contract, in event of seeking legal action from Mr Khan will not affect Green Pharma in any way legally. (b) You work into the night to complete ‘an important report’ for your immediate boss, Tania. Tania is very pleased with the report and says ‘I know you have worked very hard on this, I will make sure there’s an extra  £200 in your pay at the end of the month. Can you enforce this promise? 100 words In the given situation you can’t make lawsuit against Tania although it is a oral promise that is done with spoken words. Tania makes a statement or promise which we can call consideration but that consideration was completed before Tania has made her promise. We called this situation past consideration so it can be a lawfull consideration (Re McArdle 1951). (c) Joe works in the purchase department of Green Pharma. He lives near to you. By an agreement he provides you with a lift to work in return for a contribution towards the petrol. Would this contract be legally enforceable? Justify your answer with legal arguments. In the above situation Joe can’t be enforced in this contract legally due to lack of intention to create legal relation, furthermore the agreement was done in a social context, if in event to seek legal action the court will not enforce this agreement (Balfour b Balfour 1919) Q2.2: Alban is the business development manager of Green Pharma. Four months ago he bought a ‘Landmaster’ car from Brenda’s Garage Ltd for use in his business activities. He paid  £12,500 for the car and was given a written guarantee in the following terms. ‘Brenda’s Garage Ltd guarantees that, for three months from the date of purchase, it will put right free of charge any defects in the vehicle which cannot be discovered on proper examination at the time of purchase. Thereafter all work and materials will be charged to the customer.’ The sales manager recommended to Alban that he should take out the ‘special extended warranty’ under which, for payment of  £350, the car would have been guaranteed in respect of all defects for a further two years, but Alban declined. Last week the engine and gearbox seized up. The repairs will cost  £2,000. Advise Alban. Would your answer differ if he bought the car only for his personal use? In the given scenario I think there would be difference between contracts whether it is made with personally or commercially. All contracts are made up with the essential elements. When Alban purchases a Landmaster car from Brenda’s Garage ltd for use in business activities, he made a legal contract through offer and acceptance, and a written agreement. It also includes the  consideration in the contract that defines each party to the agreement gets something. There was the existence of the certainty element of the contract through which Brenda indicates for three month from the date of purchase they will provide warranty service of the car. If Alban purchase the car for personal use he would make a contract with the seller of the by maintaining the element of the valid contract. Alban can not make a claim for compensation of the car if want it to do that because was outside of the warranty was given. Although if Alban would buy the car for personal use he has the right to l awsuit against the Brenda’ to recover the cost repair due to Sale Goods Act implied terms of satisfactory quality. Q2.3: Explain the effects of the following in the running of a Pharmaceutical company such as Green Pharma: a) Breach of conditions, and, innominate terms Breach of condition: Condition is the basic term of contract we also can call it hart of the contract. When condition is breached, the affected party can sue as well as end the contract and claim for damages. Warranty: Warranties as a secondary condition can be a specific kind of terms representation of fact that the law can enforce against the warrantors. If a warranty is breached the victim party can only demand for compensation but cannot end the contract, therefore Green Pharma offer replacements which will conduct to damages only. Innominate terms: As a result of such breach the innocent party is deprived of the whole benefit of the contract. The inexperience vendors will be entitled to repudiate the contract and to get compensations (Hong kong fir shipping co. ltd v Kawasaki kisen kaisha ltd (1962) b) Legality of exemption clauses. Please include relevant examples to explain different aspects of the terms. 200 words An exemption clause is a term in the contract made by one party to protect them from lawsuit done by other party for damage,loss,negligence or non-performance etc. It is done usually by the party who draft the agreement. For example, a digital camera shop use exemption clause in their selling document where they accept no liability for any damaged camera after selling it to customer. Thecourt generally describes exemption clauses narrowly to see if it is logical in specific perspective. An exemption clause can be included and bound into a contract if it is written in a signed contractual document; it does not fact whether  the party understands it. Task 3: Principles of Liability in Business Negligence Q3.1: In what aspects, liabilities in tort are different from contractual liabilities? Give examples of ‘duty of care’ in the context of someday- to- day situations. Explain the concept of ‘causation’ and ‘remoteness’ in the tort of negligence. 220 words Tortuous liability is more imposed in nature whereas Contractual liability is freedom. Contractual liability holds more privacy than liabilities in tort (Fleming, 1984). Sole proprietorship and Partner in partnership are responsible for the tort committed by them and torts committed by the business. In the contractual liability parties are engaged with one another by mutual consent which is conducted by the contract. On the other hand, the relationship in the tortuous liability is imposed by the law, the defendant must responsible the claimant a duty of care. The basic contrast between the contractual liability and the liability in tort is that the first is the result of agreement whereas the second is the result of law. Day to day examples of duty of care: a) Keepers of dangerous pets will hold a duty of care to people who will be likely to be affected. b) Lorry drivers owes a duty of care to his goods that it’s delivering. According to the law, duty of care is a legal responsibility that is applied on an individual requiring maintains a reasonable care during completing a specific task to overtake any acts that make jeopardize others. Duty of care is done by a employer to his employees, by a traffic police to the pedestrian, by a supplier to the manufacturer for the quality of the raw materials etc. Causation defines and determines the extension of liability. Causation is the indicator through which one party proves that another party makes loss to them that is considered before damages. It may be difficult to prove when there is more than one cause. Remoteness determines how much a defendant is responsible for his wrongful doings. A defendant must make up the damages or loss if it is within the reasonable consideration. Q3.2: Explain the nature of liability in negligence by giving reference to  different scenarios. Negligence is not intentional tort but accidental. Negligence liability holds that defendant know about the probable risk that can occur damage largely to the injured party. Here the injured party does not know about the risk before it happens. Negligence liability also assumes that the defendant has control power over the probable risk of harms that caused the plaintiff injury. (Lewis, R., Morris, A. and Oliphant, K.2006).For example, negligence liability occurs when a landlord sell a portion of his property to a customer although knowing about the legality problem in the property documents that may cause serious damage in future if any legal issues increases. In this situation the buyer of the property will know about the problem and damages after the occurrence happens. Another example, negligence liability occurs when a nurse does not mention the medicine to the patient who has no knowledge about the medicine causing the patient take wrong medicine. Q3.3: Explain the legal requirements to hold employers vicariously liable for the torts committed by their employees. Vicarious liability in English law is a doctrine that applies rigorous liability on the employers for the wrongdoing of their employees (CRC-Evans Canada Ltd. v. Pettifer1997). In this perspective, the person who is vicariously liable is free from blame although the person is legally responsible. An employer is vicariously responsible for doing the conduct of employees or a group of employees, agents, supervisors or managers, a person deployed by the firm disturbing a member, workplace participant etc. The provision of the vicarious liability refers to the to the legislation that applies if the person was an employee and not from a contractor or agency. (Mersey Docks & Harbour Board v Coggins and Griffiths Ltd 1947). We can consider tort of an employee if occurs to connection with the person’s employment. Without taking all responsibilities the employers may be held liable for the actions of the employees. (Limpus v London General Omnibus Co 1862) Also we may have another situation where the driver of a bus company is not in his course of employment where is injures passengers it can not be responsible for the accident. (Beard v London General Omnibus Co 1900) Courts attribute to the employer where the employers’ objectives do not reach in the absence of the employee’s serious risk which has committed. So,  there are some close connection between the tortuous act of the employee and the circumstances of his employment to establish a vicarious liability. Examples of vicarious liability are: employees seize the goods of the firm. Task 4: Application of Principles of Liability in Business Situations Q4.1: By applying the relevant legal principles answer the following: (a) what is the level of duty of care to be shown by (1) a learner driver (2) a Chinese herbal doctor working in England and (3) Junior doctor in a hospital? The duty of care refers to the principle that the duty to take responsible care to avoid foreseeable injury to a neighbor. A learner driver Must know the rules and regulations of the traffic and level of care is not been different from all other drivers. (Nettleship v Weston 1971). Understand the possible magnitude of the probable harm or injury occurred on roads. Know the importance of the social value of this activity. Chinese herbal doctor A doctor must mention reasonable harm and can not be considered a full doctor therefore is not grade of comparison. (Shakoor v Situ 2004). The relationship between the defendant and the claimant about proximate cause. A junior doctor To practice under the supervision of senior doctor (Bolam v Friern Hospital Management Committee 1957). Maintain reasonable standard of the profession. Avoid negligence actions for medical malpractices. Know the bad effect of malpractice that causes harm or injury. (b) Green Pharma engages Mr Ken, a local electrician, to rewire its office. Two weeks later Leo, a visitor, is electrocuted. Discuss Green Pharma’s liability in tort. Would your answer differ if Green Pharma put the following notice at the entrance: ‘Persons entering these premises do so at their own risk’? 125 words A tort liability is the legal obligation of a party which causes to suffer or loss someone as a result of a civil wrong or injury. Green Pharma has experience in defending clients, variety of personal injury. In this scenario it is found that one of the visitors has attacked by the electrocuted. There was a rule to set up a notice for awareness. But due to  negligence of the employee the notice was not hung. As a result, the Green Pharma is responsible for the accident of the visitors. The visitors can sue for getting the compensation of the damage. If there was the rule in the entrance: ‘Persons entering these premises do so at their own risk’. In this perspective the visitor should follow the notice in the entrance. If not follow Green Pharma will not responsible for the accident. The visitor cannot sue against the company for getting the compensation for the damage. Q4.2: (a) John is a van driver employed by Green pharma. While on his rounds, he stops to collect his own television from a repair shop. He parks his van carelessly and it moves off, injuring Kelly, a pedestrian. Is Green Pharma vicariously liable? Vicarious liability indicates a situation where someone is liable for the acts of another person. In this business scenario John is van driver employed by Green Pharma who use the van for his personal use to carry a television from a repair shop. As he parks the van carelessly that resulting injured Kelly a pedestrian, the pedestrian can sue against the Green Pharma because the owner of the van is the Green Pharma who not is vicariously liable for the injury of the pedestrian. Beard v London General Omnibus Co 1900 (b) Robert, who is a security guard in Green Pharma’s head office, has been encouraged by the company to keep order by force – if necessary. One night he grabbed one MrMattis on suspicion and stabbed him in the back. Discuss the potential vicarious liability of Green Pharma. 100 words Here Green Pharma plays the role of the employer and Robert is the employee of this. Green Pharma is vicariously liable for the act of the Robert because he has done the action encouraged by the company to protect his job. Seemingly, Green Pharma is free from the blame but it is legally liable for the negligence of the employee. As a result Mr.Mattis affected by stabbing can demand for the compensation that must be paid by the company. Many employers are not aware that they can be liable for a range of actions done by their employee in the course of their employment. Conclusion: To regulate and expand the business the importance of law is increasing day by day. The capacities and culture of the different organization and nations are not same. Law provides the fundamental understanding of the negotiation  deals that is required in the business. Legitimate contract helps to debate settlement of the business organization in the court by legal jurisdictions. Top management of a organization should know the reasonable information about the various elements of the agreement to understand and get important point in the business arena. References: 1. Burrows, A. (1995), ‘Solving the Problem of Concurrent Liability’ Current Legal Problems 103. 2. Fleming, J. (1984), ‘Comparative Law of Torts’ 4 OJLS 235. 3. Lewis, R., Morris, A. and Oliphant, K. (2006), ‘Tort Personal Injury Claims Statistics: Is There a Compensation Culture in the United Kingdom?’ 2 JPIL 87. 4. Markesinis, B. S. (1987), ‘An Expanding Tort Law – The Price of a Rigid Contract Law’ 103 LQR 354. 5. Stapleton, J. (1985), ‘Compensating Victims of Diseases’ 5 OJLS 248. 6. Whittaker, D.H. (1990) Managing Innovation: A Study of British and Japanese Factories, Cambridge: Cambridge University Press. 7. Wedderburn, Lord (1986) The Worker and the Law, 3rd edn, London: Penguin. 8. Waddington, J. (1992) Trade union membership in Britain, 1980–1987: unemployment and restructuring, British Journal of Industrial Relations, 30(2): 7–15. 9. Simpson, B. (1986) Trade union immunities. In Lewis, R. (ed.) (1986) Labour Law in Britain, 10. Oxford: Blackwell. 11. CRC-Evans Canada Ltd. v. Pettifer(1997) 12. Porter v TottenhamU.D.C(1915) Jones v.Daniel (1894) 2 Ch. 332].

Cross-Price Elasticity of Demand

Cross-Price Elasticity of Demand Cross-Price Elasticity of Demand (sometimes called simply Cross Elasticity of Demand) is an expression of the degree to which the demand for one product lets call this Product A changes when the price of Product B changes. Stated in the abstract, this might seem a little difficult to grasp, but an example or two  makes the concept clear its not difficult.   Examples of Cross-Price Elasticity of Demand Assume for a moment youve been lucky enough to get in on the ground floor of the Greek Yogurt craze. Your Greek yogurt product B, is immensely popular, allowing you to increase the single cup price from around $0.90 a cup to $1.50 a cup. Now, in fact, you may continue to do well, but at least some persons will revert back to the good old non-Greek yogurt (Product A) at the $.090/cup price. By changing the price of Product B youve increased the demand for Product A, even though theyre not highly similar products. In fact, they can be quite similar or quite different the essential point is that there will often be some correlation, strong, weak or even negative between the demand for one product when the price of another one changes. At other times, there may be no correlation. Substitute Goods The aspirin example shows what happens to the demand for good B when the price of good A increases. Manufacturer As price has increased, demand for its aspirin product (for which there are many substitute goods)  decreases. Since aspirin is so widely available, there probably wont be a great increase in each of these many other brands; however, in instances where there are only a few substitutes, or perhaps only one, the demand increase may be marked. Gasoline vs. electric automobiles is an interesting instance of this. In practice, there really are only a few automobile alternatives: gasoline automobiles, diesel, and electrics. Gasoline and diesel  prices, as youll remember, have been extremely volatile since the late 1980s. As U.S. gasoline prices reached $5/gallon in some West Coast cities, the demand for electric cars increased. However, since 2014 gasoline prices have fallen. With that, demand for electrics fell with them, putting automobile manufacturers in a peculiar bind. They needed to sell electrics to keep their fleet mileage averages down, but consumers began buying gasoline trucks and larger gasoline autos again. This forced manufacturers Fiat/Dodge  is a case in point to lower the price of electrics below their actual production cost in order to keep selling gasoline-powered trucks and muscle cars without triggering a federal government penalty.   Complimentary Goods A local Seattle band has a breakthrough hit millions and millions of streams, many, many downloads and a  hundred thousand albums sold, all in a few weeks. The band begins touring and in response to demand, ticket prices begin climbing. But now something interesting happens: as the ticket prices increase, the audience becomes smaller no problem so far because whats happening essentially is that the band is playing smaller venues but at greatly increased ticket prices still a win. But then, the bands management sees a problem. As the audience grows smaller, so do the sales of all those high mark-up collectibles band T-shirts, coffee mugs, photo albums and so on: the  merch. Our Seattle band has more than doubled the ticket price at $60.00 and is still selling about half as many tickets at each venue.  So far so good: 500 tickets times $60.00 is more money than 1,000 tickets times $25.00. However, the band had enjoyed robust merch sales averaging $35 a head. Now the equation looks a little different: 500 tix x $(60.00 $35.00) is less than 1,000 tix x ($25.0035). The drop in ticket sales at a higher price created a proportionate drop in merch sales. The two products are complementary. As the price increases for band tickets, the demand for band merch drops.   The Formula You can calculate the Cross Price Elasticity of Demand (CPoD) as follows: CPEoD (% Change in Quantity Demand for Good A)  Ãƒ · (% Change in Price for Good A)

Sympathy Quotes to Help You Express Regret

Sympathy Quotes to Help You Express Regret Grief is a heavy burden. Families that are grieving for their dear ones who departed, or for a missing member, find it difficult to hold back their tears. At such a time, words of solace can provide a healing touch. Offering Condolence at Funerals When a dear one has departed, you can extend your condolences with kind words. You may feel that words are hollow and dont do much to alleviate sorrow. However, your support can help the grieving family gain strength. If words seem empty, back them up with generous acts. Perhaps you could offer some assistance to the family. Or maybe they would appreciate your involvement in the funeral arrangements. You could even stay back after the ceremony to help the family get back to routine life. Sympathy for a Dear One Who Has Gone Missing If your friend or relative has gone missing, do every bit to help find them. Offer to talk to the local police, or help trace friends who last met the missing person. At the same time, express words of hope and encouragement. You could also help the grieving family get on with their lives to bring some normalcy. Dont speak of negative outcomes, even if you feel they are likely. Miracles happen, especially if you have faith. If you find the grieving family despairing, help them stay optimistic. Dont back out on promises. Even if you are not in a position to help the family, you can always send encouraging quotes about life. Let them know how you feel for their sorrow. If you are religious, you can also say a special prayer, asking God to help your loved ones through their difficult times. Offer Words of Support to a Heartbroken Loved One Heartbreak can be very depressing. If your friend is going through a bad patch in her love life, you can be the pillar of support. Your friend may need more than just a shoulder to cry on. If you find your friend slipping into a vortex of self-pity and depression, help her overcome the grief. Use these breakup quotes to brighten her mood. Or you can cheer her up with funny breakup quotes. Brooding often causes a person to despair. Take your friend to a mall, or a funny movie, to cheer her up. You could even help a friend whos suffering from chronic depression by allowing her to break some chinaware. It can be a great release to fling the china pots and plates on the ground and watch them break into smithereens.When you feel that your friend has overcome her sadness, help her rebound by introducing her to new people. She may find new friends a refreshing change, and who knows she may be ready to date again. Sympathy Quotes Offer Solace to the Grief Stricken Words may seem empty, but sometimes they are the best balm for the grieving soul. These sympathy quotes offer stability, hope, and strength. They remind us that life is good, and we are blessed. There is a silver lining to every grey cloud. Happiness and sadness are integral to life; they make us resilient, compassionate, and humble. Use these sympathy quotes in funeral speeches, obituaries, or in condolence messages. Express your grief eloquently; teach others how to stand tall during tough times. Stay dignified in moments of crisis. Corrie Ten BoomWorry does not empty tomorrow of its sorrow. It empties today of its strength. Marcel ProustMemory nourishes the heart, and grief abates. Jane Welsh CarlyleNever does one feel oneself so utterly helpless as in trying to speak comfort for great bereavement. I will not try it. Time is the only comforter for the loss of a mother. Thomas MooreWith what a deep devotedness of woeI wept thy absence - oer and oer againThinking of thee, still thee, till thought grew pain,And memory, like a drop that, night and day,Falls cold and ceaseless, wore my heart away! Oscar WildeIf there was less sympathy in the world, there would be less trouble in the world. Edmund BurkeNext to love, sympathy is the divinest passion of the human heart. Kahlil GibranOh heart, if one should say to you that the soul perishes like the body, answer that the flower withers, but the seed remains. Dr. Charles Henry ParkhurstSympathy is two hearts tugging at one load. Antoine de Saint-ExuperyHe who has gone, so we but cherish his memory, abides with us, more potent, nay, more present than the living man. John GalsworthyWhen Man evolved Pity, he did a queer thing deprived himself of the power of living life as it is without wishing it to become something different. Marcus Tullius CiceroThe rule of friendship means there should be mutual sympathy between them, each supplying what the other lacks and trying to benefit the other, always using friendly and sincere words. William JamesThe community stagnates without the impulse of the individual. The impulse dies away without the sympathy of the community. William ShakespeareWhen sorrows come, they come not single spies, but in battalions. Robert Louis StevensonLike a bird singing in the rain, let grateful memories survive in time of sorrow. Julie BurchillTears are sometimes an inappropriate response to death. When a life has been lived completely honestly, completely successfully, or just completely, the correct response to deaths perfect punctuation mark is a smile. Leo BuscagliaI know for certain that we never lose the people we love, even to death. They continue to participate in every act, thought and decision we make. Their love leaves an indelible imprint in our memories. We find comfort in knowing that our lives have been enriched by having shared their love. Thomas AquinasSorrow can be alleviated by good sleep, a bath and a glass of wine. Victor HugoSorrow is a fruit. God does not make it grow on limbs too weak to bear it. Alfred Lord TennysonA sorrows crown of sorrow is remembering happier times. Laura Ingalls WilderRemember me with smiles and laughter, for that is how I will remember you all. If you can only remember me with tears, then dont remember me at all. Ann LandersPeople who drink to drown their sorrow should be told that sorrow knows how to swim. Johann Wolfgang von GoetheOnly by joy and sorrow does a person know anything about themselves and their destiny. They learn what to do and what to avoid. VoltaireTears are the silent language of grief.

Marketing Mangement - T.J Maxx's money saving aspect Case Study

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EDU 508 Family Chapter Presentations - Assignment Example The transition helps the child when leaving secondary school life and prepares him for adult life. One of the greatest challenges is faced in the transition period. During this period, parents and facilitators must engage in substantive dialogue about the child. In most cases, families from diverse backgrounds get upset or confused. The issue behind this setback is culture. I would employ an intercultural communication approach so that the parents who play key role in development of IEP appreciate their culture rather than feel upset or confused. The assessment done on the students revealed that the student is disabled and must be accommodated in the learning atmosphere. The criterion used by the team is satisfactory to help the needy child. It has identified some ways to accommodate the students with disability in a future classroom and as shown in the film and the lessons learnt from the

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Is Hip Hop a Culture - Essay Example It started with house parties at the home of Clive Campbell, or DJ Kool Herc, as he is known, a figure that is widely associated as "the father of Hip Hop" (Hess, 2007). Overtime, the parties became more frequent, attendance grew and the movement spread across the borough. The pioneering stage of Hip Hop was developing at these parties, with Jamaican-inspired events such as impromptu toasting or loud, boastful poetry reading about current events and hardships the main highlights of the soirees. The location of the inception of Hip Hop, and the period in modern American history in which this happened are not a coincidence. The 1970s were a time where social classes were further being cemented in urban cities across America, and the Black youth was feeling resentful towards their dismal standards of living. Furthermore, street gangs were aplenty in the streets of South Bronx at the time, as they still are today, a sign of the struggle with poverty of the region. Due to the competitiven ess of the gangs, Hip Hop evolved further as it became a lot about the gangs beating each other in the form of graffiti, or rap, or breakdancing, as opposed to beating each other up (Rose, 2008). And so, it was recognized that the kids of the Bronx and other such beaten down neighborhoods could shape their violent urges into creative ones, and crews focusing on dance, graffiti, rap music began cropping up in the form of Zulu Nation (Rahn, 2002). Over time, the movement gained enough attention to garner dedicated articles and documentaries. Therefore, Hip Hop came to be. While it is true that Hip Hop may have been the result of the united creativity of some poor American kids, what it has grown into is something much bigger. Many argue that it is now one of the most important modern cultures of all time, having an effect on teenagers and the young worldwide (Price, 2006). The incentive behind these frequent get-togethers was to let troubled teenagers stay out of trouble, out of the s treets and to give them an outlet for their frustrations without any physical danger to them or anyone else. There are, of course, many critics weighing in on how valuable Hip Hop has been to American kids and the society in general (Lewis, 2009). Many people around the United States of America, and the world, too, argue that Hip Hop has been a negative influence on the youth. It is widely known and acknowledged that Hip Hop came into existence as a distraction for the economically depressed youth of the Bronx. Many of the active players in this movement were Black teenagers, mostly boys that were also in gangs. Over time, this image of Hip Hop has not changed much and instead, has been propagated by music videos that glorify sex, drugs and weapons. Many argue that Hip Hop is an art belonging to the hooligans of society. Moreover, many music videos frequently portray rich Black men visiting clubs and bars, dancing with barely dressed women rapping about money and sex. In fact, many a time, Hip Hop dancers and rappers are frequently associated with criminal tendencies, and do not always harbor a stellar reputation among the more conservative and orthodox members of society. Many experts had recommended that Hip Hop be given official

Analysis of Sports Bar Businesses in India for Opportunities

Analysis of Sports Bar Businesses in India for Opportunities Sports Bar Business in India from a Cultural and Branding Perspective INTRODUCTION Post liberalization the Indian economy has grown exponentially. The fall out of this is the increase in disposable income of the consumers, emergence of credit card culture and the decreasing size of households. The change in the economic status is the catalyst to the change in the social and cultural trends that have caused the change in the way a consumer views everyday food and beverages. The consumer today has very different preferences. Consumers today are more aware about different things in the world due to extensive travel and foreign media. These are some of the social and economic reasons behind the consumer moving towards fine dining, imported spirits and wine as opposed to conventional beverages. Due to this paradigm shift coffee shops, restaurants, fast food joints and bars have become successful. India is relatively new to the concept of a bar. In India bars are located mostly in the metros like Delhi, Mumbai, Bangalore, Hyderabad etc. Sports bars in particular are very new to our country and are growing at a very rapid rate. The advent of IPL and the increase in craze for club football and F1 has only boosted its prospects. LITERATURE REVIEW The Indian economy is booming and the living standards and the lifestyles in the urban areas are fast changing. Entertainment as an industry is growing exponentially over the past decade. From the turn of the 21st century more and more avenues of entertainment have opened up in our country. Eating out as a form of entertainment has been catching up over the last decade. More and more families are going out for dinner or lunch on a regular basis and this is a form of entertainment for them. Changing Indian Economy Consumer Preferences: As of 2007 the median age of India is 24. Due to the abundant job opportunities and the surge in the economy the amount spent by a consumer on alcohol has increased significantly. The number of women working has increased by a large percentage and due to this the double income households have more disposable income. They can afford give their children more pocket money and they are spending a far greater amount socializing in restaurants and bars. The expenditure of consumers on alcohol drinks has increased by 650% from 1995-2007. (Consumer Lifestyles india, 2008) The rise in income is leading to overall growth in consumption by an average Indian. Eating out on a regular basis has now come to become a cool habit. Eating outside is becoming more and more popular. According to a research conducted by Federation Of Hotel and restaurant Association of India (www.fhari.com 2005) there are 10 million households in India with an average income of Rs 46,000/month and 2 million households with average income of 115,000/month. Due to the change in their economic strata, eating out has become a trend within these elite groups. There are 100 million 17-21 year old in India, and six out of 10 households have a child that was born in the post liberalization and has been brought up with no guilt of consumption. It is estimated that as of 2005 there are 5,00,000 restaurants in the organised sector and this will only increase in the future. According to a survey conducted by The Economic Times, 1.7 percent of Indians dine out more than once a week, 2.5 percent do so once a week and around 2.1 percent dine outside once a fortnight. About 5.5 percent eat out of home once a month on an average and 5.4 percent eat out once every 2-3 months. Around 8 percent say eating out is relegated only to festivals. For 69.6 percent eating out is a rather rare occasion. (Ref: The Economic Times, 21 May,2005). The consumers in the urban areas are more aware of the international brands due to their exposure from offshore travel and media and do not hesitate to pay for premium goods. According to National Council for Applied Economic Research (NCAER) there are five classes of consumer households and the greatest growth is in the upper strata. Upper strata are defined as households with income in excess of Rs 215,000. More than 80% of the top earning households in India are located in the top seven cities of our country. Due to this most of the disposable income in the country is located in these areas. This is the reason behind the growth rate of restaurants, coffee shops, fast food joints and bars in these cities. Another major factor influencing the growth in the food and beverage industry in India is the fact that more than 70% of the countrys population is under the age of 40. This explains the rise of expenditure on leisure products and entertainment. (Sarin, 2005) Indian Theme Restaurants: However, eating out as a concept is also fast changing. People want to break away from the monotony of eating in the same food joints and are looking for more experiential and new avenues to hang out and spend time with their family and friends. Themed restaurants and bars are the flavour of the season. More and more themed bars and restaurants are mushrooming in various metros like across India. A number of theme restaurants have been successful in India. Some of the successful and well know theme restaurants are Mercurries in Delhi Theme, Solar system Orient Express at the Taj Palace New Delhi Theme, Railway carriage of yore Village in Mumbai Theme, Indian village Gufaa Ohris in Hyderabad Theme, Dungeon etc. Serengeti Ohris in Hyderabad Theme, Jungle (Roy, 2008) Each of these theme based restaurants has been successful as the people are looking for a lot more than just eating at the food joints. The time they spend at the restaurant is made more enjoyable interactive and memorable because of the different concepts of these restaurants. This theme based format has been inspired from the success stories of the west. Indian Theme Bars/Sports Bars: Another popular retail format which is just picking up in the Indian market is the bars. Bars in India have mostly mushroomed around metros and other urban areas. There are very few bars in other parts of the country. Traditionally consumers bought the liquor at wine shops and consumed them at home. However, now with the advent of Restaurant/Bars, Bars and clubs, the consumption habits are changing. Bars in India are of various types. Some are social bars where people get together to socialise drink, eat and have fun. Some of these bars are theme based like the Hard Rock Cafe and TGIF. Then there are the shady bars where only men go. Bars with a big enough dance floor are termed as nightclubs. Sports bars are another kind of bars which have just made their way into the Indian market. Sports bars are bars where sports fans find an authentic sporting ambience with large LCD screens for watching live feeds of important international matches, pool tables, basketball courts and video games. Today there are close to 30 sports bars in India across various metros. The biggest player in the Indian market currently is Future Groups subsidiary Galaxy Entertainment Corporation Ltd. It has two brands under it, â€Å"The Sports Bar† and â€Å"Sports Express.† Sports Express offers a wide variety of entertainment activities ranging from Television Programmes, Cricket, Soccer, Pool, Basket-Ball area, Darts and certain places also have a Cricket Pitch. They also serve various Indian and imported brands of liquor along with pan Indian cuisine. It has seven outlets in various cities and another four outlets in the pipeline. â€Å"The Sports Bar† another brand of Galaxy Entertainment Corporation Ltd is located in Mumbai. It is a complete sports bar complimented with an unrivalled ambience. It has a giant screen, multiple LCD TVs, basketball court, pool tables, punching bags and dart boards. It is a favourite destination for many professionals who just wish to unwind after a hard days work. Xtreme Sports Bar is another chain of sports bars; it has seven outlets across Hyderabad, Bangalore and Gurgaon. They also have similar offerings as the other sports bars. However, they are looking to expand further and are looking for suitable people to take up the franchise. Other popular sports bars in India are, Champions, Delhi Starstruck, Kolkata Super stars, Kolkata (Roy, 2008) Other theme bars in India are, Hard Rock Cafe one of the biggest retail brands in the world has opened its shops in various locations like Delhi, Hyderabad, Mumbai, Bangalore etc. TGIF (Thank God Its Friday) is another example of an international retail format opening up in India and doing well. 21 Fahrenheit Condom bar Chandigarh There are a number of factors due to which these theme based bars and restaurants are successful. One important factor which is attractive to people to come to these places is the authenticity they have in decor and food. All these theme based food retail outlets are true to their name and provide a unique experience in line with their theme. The moment you step into these places you are transformed to a fantasy world and the food they serve is very authentic and apt to their name. Even in the case of sports the whole ambience created in the place is so electrifying during any international sporting event. The decor and the buzz in a sports bar are beyond words. With the flags hung in every corner of the place and the giant screen to watch the watch on with a drink in your hand is an experience a lot of the consumers have come to love. Some have argued that the concept of having theme bars and restaurants are just a fad, but it has been proved otherwise. Knowledge Gap Most of the academic articles that I came across were written in the global perspective. There is little literature or data available about bars in the Indian context. In particular when it comes to Sports Bars in India the only information available is about some of the sports bars in India in brief and about the themed restaurants in India. There is no clear information available about the consumer profile of the people who frequent the Sports Bars in India. Also, there is no information available about the consumption pattern of Sports Bar as entertainment/leisure in the Indian context. The articles I have found have no information what so ever on the branding opportunities Sports Bars have. The Socio-Cultural changes that have impacted the average consumers outlook towards a bar are also an important factor that is missing in the literature available. The reasons behind the bar being perceived as a socially acceptable and sophisticated socializing place today is also not covered in the information Available. Problem Definition Research problem To study the sports bar business in India and identify the opportunities these bars have as a business in India. Also to understand the changing customer behaviour towards sports bars. Research Objectives To study the evolution of sports bars in India and understand their system of operation To study the growth of sports bars in India and also understand the consumer behaviour related to sports bars RESEARCH DESIGN Exploratory research in 3 areas: Study the evolution of the sports bars in India Attitude of consumers towards sports bars Patterns and reason for visiting sports bars RESEARCH METHODOLOGY Data Collection Method: PHASE I: Secondary Research Studying the different retail formats of bars in India and their evolution by gathering information from different articles and journals published both globally and locally. PHASE II: Primary Research Primary research involved mostly qualitative research. 1. 5-6 In-depth interviews with industry stake holders like bar owners and bar managers; Ravi K Malpuri owner Hall Of Fame Sports Bar, jubilee hills, Hyderabad Eddie Richards manager Hall of Fame Sports Bar, jubilee hills, Hyderabad Arjun Yelluri owner of Xtreme Sports Bar, Banjara Hills, Hyderabad Santosh Nath bar manager, Xtreme Sports Bar, Banjara Hills, Hyderabad Pramod Reddy owner Live Sports Bar, Nubilee Hills, Hyderabad 2. In-depth interviews with consumers (10-15) 3 Male (21-30 age group), 3 Male (31-45 age group) 3 Female (21-30 age group), 3 Female (31-45 age group) The findings of these interviews will be used to generate a questionnaire. The purpose of the questionnaire is to validate the findings from the In-Depth interviews. 3. Type of research: Qualitative/Quantitative Number of respondents 150 Age group 21-45 Questionnaire administered to consumers and non consumers of bars/sports bars. The In-depth interviews with the industry stake holders will give me a better idea about the target audience and their profiles. The questionnaire was designed from the inputs gathered after the In-depth interviews with industry stake holders and consumers. The questionnaire was administered online due to the absence of bars in the state of Gujarat. The questionnaire is attached in the appendix. The information and data collected through the In-depth Interviews and Questionnaire would be analyzed to come up with research findings for the Sports Bar Industry. Sampling Universe: Anybody living in cities like Mumbai, Hyderabad, within the age group of 21-45. The person could either have visited or not visited sports bars. Sampling Technique: Random Sampling SCOPE: Hyderabad, Mumbai, Bangalore Evolution of Sports Bars Introduction Bars have been around in India for decades. Mostly they were dance bars and some bar upscale bars in the metros. Since the beginning of the 21st century more and more upscale bars and theme bars have been proliferating in India starting with the major metros like Delhi and Mumbai to now cities like Hyderabad, Bangalore, Pune, Gurgaon etc. As the income levels of an average Indian in the cities is increasing, they are looking for different avenues to spend their leisure time and hang out with friends and colleagues. Western Influence The Indian businessmen have always looked to the west for success stories to start their endeavours in India. The bars/restaurants is an example of that. Serving alcohol in a restaurant was a thing of the star hotels only initially. Today hundreds of restaurants have a bar and serve a variety of foreign/Indian liquor and a wide range of cocktails and mocktails. Then came the concept of having gaming areas like pool and bowling. This business model did not take off in India as the Indian government did not give permission to this kind of gaming zones to serve liquor and they retired to becoming just gaming zones and entertained youth and families. After this during the late 90s and early 2000s theme restaurants started opening in India. These restaurants charged a premium for the experience they provide to their customers. The decoration in these restaurants was exquisite. Places like the Oriental Express and The Village restaurant are examples of this. Evolving Indian Market Consumer The Indian customer is ever evolving and adapts to the western trends very easily. The cumulative impact of increasing disposable income, foreign exposure and western media has changed the requirements and consumption habits of young Indians. Hanging out in bars has become a casual thing and a way to unwind for us. Thanks to these upscale bars and clubs, it is not a taboo anymore to go and have a drink in a bar in India. As the consumption of bars has increased also came in a number of clubs starting in major cities like Mumbai Delhi and Bangalore. Initially only hotels had in-house clubs, but over the years a lot of independent clubs have emerged. Sports Bars are popular hang outs in Europe and America. The first ever sports bar was opened way back in 1894. â€Å"Nuf Ced† McGreevy opened his â€Å"3rd Base Saloon† in Boston. The number of local tournaments that happen in these countries is much larger. Due to this a large number of local fans flock to these sports bar to form a community of sorts to support their teams. Apart from these general sports bars there are a large number of bars which promote and support a particular sports club. Most of these bars are in collaboration with the sporting club itself. The telecast all live matches of the club, sell merchandize and have fan interactions at a regular basis at these bars. There was little or no real differentiating factor between bars in India. The need to differentiate gave way to different theme bars and restaurants across India. The first sports bar in India was opened in Goa. It was the perfect place to open the first sports bar as it has a rich culture of football and has a number of spectacular local football clubs like Salgaocar, Dempo, Churchill Brothers, Vasco Sports Club. The fans here have been known to travel to different venues to support their teams. Today there are a number of clubs and bars in all major cities in India. Due to this there is not much differentiation between these places. Sports Bars have always been very popular in the western countries where it has become a culture of a sort where friends go to a particular sports bar to watch every local teams match. This popular successful and well tested format of bar was introduced in India only a few years back. Today there are more than 40 sports bars in India. Impact OF IPL The recent surge in the number of sports bars in India can be attributed to the success of IPL (Indian Premier League). Cricket has always been like a religion in India. The only problem was it was not short like a football match. Now with the advent of 20-20 cricket it has become easier for the audience to consume this sport. Due to the fast nature of this format of cricket IPL has become a huge success and this has helped sports bars in India flourish in leaps and bounds. As most of the major cities have their own IPL teams it has increased the local audiences involvement in the sport. This has been the major factor which has influenced the proliferation of sports bars in the recent years across cities in India. Sports bars are filled to capacity on a match day. The most popular sports in Indian sports bars apart from cricket are football and F1. Some sports bars have tie-ups with local sporting teams and sell their merchandize and promote those teams. Branding Opportunity For example, Xtreme sports bar in Hyderabad has a tie-up with Deccan Chargers which is the cities cricket team in the IPL. They have different offers and promotional events during the IPL season and in particular during a Deccan Chargers match. Deccan chargers in turn use this bar as a platform to promote and interact with the local fans. The team players make appearances during the IPL season and interact with the fans, also, they have other promotional activities like having the official team cheerleaders come and perform at the bar. Recently Manchester United Food Beverage (Asia) Pte Ltd and Billionaire Sports Pvt Ltd in collaboration have announced that they will open the first ever offshore club sports bar in India in the city of Delhi. The first ever Manchester United Restaurant and Bar will set the precedence for other clubs to setup their sports in the country where the love and fan following for English Football is rapidly increasing. Local clubs like the Deccan Chargers, Delhi Daredevils and Rajasthan Royals have announced their intentions to launch their own sports bar to promote their clubs and entertain their loyal fan base. This would give them an avenue to brand their sporting clubs and also sell their wide variety of merchandize. Xtreme Sports Bar, Banjara Hills, Hyderabad Manufacturers of sports equipment could use sports bars as a platform to indulge the customers through subliminal branding. The branding at the bars can be done very subtly. As there is already a lot of player merchandize available, sports manufacturers like Nike can promote their brands by hanging only Nike sponsored player jerseys and memorabilia. Apart from this the manufacturers merchandize can be sold at these bars. For ex: Puma the official sponsor of Deccan Chargers can choose to sell their merchandize in these bars where the involvement of the customer is very high as most of the customers are sports fans. Xtreme Sports Bar, Jubilee Hills, Hyderabad SuryaRay Elixirs Pvt. Ltd.the parent company Xtreme Sports Bar has the largest chain of sports bars in India. The annual revenue of this chain is already in excess of Rs. 25cr within just 2 years of launching. They have 7 outlets across India in cities like Hyderabad, Bangalore and Gurgaon. They plan to expand further in the next couple of years and target revenue of Rs. 160 in a couple of years. Apart from the large number of high definition TVs and a few large projection screens Xtreme Sports bar also offers Foos Ball, Golf Simulators, Dart Board Games, Console Gaming, Lan Gaming and Pool tables for the entertainment of their customers during non match days. Live Sports Bar, Jubilee Hills, Hyderabad Hall of Fame is the new sports bar that has opened in Hyderabad located in Jubilee hills. This bar boasts of eighteen 42 inch televisions and two large projection screens to provide the ultimate match viewing experience to their customers. Licence of sports like NBA etc have been taken by the bar to telecast uninterrupted matches over broadband. The menu itself consists of 12 different types of chicken wings which are the most popular among the match watching crowd apart from other continental dishes. The raw materials for the food are directly imported from the US in order to provide the highest quality of food to their customers. They call themselves a sports grill and not just a sports bar as they give a lot of importance to their expertise in the food services they provide. Hall of Fame plans to expand its branches into cities like Mumbai and Bangalore later this year. Focus On High-End Decor Quality Of Service: In order to compete in the clustered bars and restaurants segment sports bars have carved a niche for themselves. The food service industry is very competitive and in order to compete in them sports bars are redefining this segment and investing a lot in high end decorations and facilities. These bars have a large number of high resolution plasma TVs, and large projection screens and comfortable seating arrangements equipped with class bean bags, sofas and comfortable booths as opposed to the normal seating arrangements available in other bars and restaurants. To keep up the upscale image most of these bars serve a variety of cuisines and employ well trained chefs. The menus are exquisite and offer a large variety. Both Indian and foreign liquors are served in these bars ranging from beer, wine, whisky, scotch, cocktails, mocktails and other in-house specialities. The menu is quite often named after the local club players and sports stars to increase the involvement of the customers. To add to the ambience and the experience player jerseys and flags of different players and sports teams are displayed in the bar. Autographed photos of players, jerseys and other sports memorabilia are hung on the walls. These bars partner with sports teams and liquor companies. As most people come here to watch live matches and have a drink while doing so, the menu focus is mostly on starters and appetizers as people would like to have something to munch on while drinking and watching the matches. One of the unique attractions of these bars is the private cabins they offer. A customer can call and book the private cabins which have a seating capacity of 8-12 people and are equipped with comfortable sofas and bean bags along with a plasma TV. Customers can enjoy the match, sports bar ambience whilst having their privacy. Regular customers are given preference for the cabin and also these bars offer a variety of offers when a local teams match is being telecast. This encourages more customers to come in to watch the local teams matches. These bars try to focus more on the experience and not merely on telecasting the matches. As not all customers who come into these bars are sports oriented, they give equal importance to the level of service and offering they have apart from the viewing experience itself. The key elements of a sports bar Sports based themes—the sports bar should focus on themes that have mass appeal in India. So the focus should be primarily on cricket and other popular sports like football and F1. Distinctive design features and decor— Every bar should have its own characteristic and the main attraction is the visual appeal of the design and layout of these bars. The large collection of sports memorabilia that is displayed at the bars is a big attraction and adds great value to the place. The more authentic the memorabilia the better. Even Hard Rock Cafe does the same with musicians memorabilia displayed all around the place. The location of the sports itself is very important. The bar should be located at a high profile location. The bar should be located at a location which is close to both high profile residential area and also offices. It is also important to take into account the traffic conditions in this area and the income levels of residential areas near to the intended location of the bar. Getting in celebrities and sportsmen into the bars is an important promotional activity. A sports bar get into a tie-up with celebs and athletes as these events would give them enough media coverage during their appearances at these bars. The waiters and bartenders uniform is also designed to fit the mood and decor of these bars. They all wear uniform which look like sports jerseys with the company logo their number and name written at the back ala sportsmen. Some of these bars sell merchandize of the sporting clubs they are involved with. Some stores which have garnered a fan following of sorts can also sell their own bars merchandize to their loyal customers. Apart from providing liquor and telecasting live matches on high resolution televisions and screens, a sports bar also has to focus on providing a wide variety of cuisines The pricing should be reasonable and affordable and each bar should have its own signature dish In order to improve the experience of the customers all sports bars should maintain a high ratio of personnel to customers. This would mean that the customers are tended to quickly. Also the training given to the service personnel and the bartenders should be of the highest order to keep up the high class image of these bars. Having private cabins in your offering is beneficial. Though a large number of people come to sports bars to get immersed in the match along with a large crowd and get a live match feeling, a certain group of customers still would like to have their privacy. This where the private cabins come in handy. Changing Indian Consumption Habits Among Indians eating out is a popular activity. Every year Indians spend over INR 350 billion on eating out in restaurants, fast food joints, bars etc. Eating out is a very popular activity while attending other functions. It is estimated that Indians spend INR 350 billion eating out annually. Of this organized establishments account for only INR 20 billion. International fast food chains such as Subway, McDonalds and Pizza Hut are found in shopping malls and near cinema theatres. The well-off† in urban areas are increasingly eating out in coffee shops, malls or retail stores. Lounge bars are the latest trend in urban areas and are frequented by young professionals, successful executives and single women in their late 20s. This trend began in Mumbai, Bangalore, Delhi and Kolkata and will no doubt spread to other urban areas. Among the affluent, clubs are becoming popular. In addition to many recreational Facilities they are upgrading their food facilities and can compete with s ome of the finest restaurants or hotels of India. The new in thing are the sports bars which are mushrooming in different corners of the country. People who are interested in sports or like to be associated with sports go to these places. These bars are frequented by students, young professionals and executives most often. Table 1 Number of On-trade Establishments by Type 2004-2008 2004 2005 2006 2007 2008 Bars/pubs 22,411 23,942 25,100 26,211 27,154 Source: Trade interviews, Euromonitor International estimates MARKET INDICATORS Table 13 RetailConsumerExpenditure on Alcoholic Drinks 2004-2009 Rs bn 2004 2005 2006 2007 2008 2009 Total 125.4 137.5 149.7 167.9 185.8 183.7 Source: Euromonitor InternationalNote: 2009 data is forecast Sports Bars Target Segment: The customers who visit sports bars are segments into five different groups, Students Young Professionals Successful executives Sports Enthusiast/Fan Families Young Adults Men and women between the age of 21-25 who are either studying or unemployed fall under this segment. This segment of customers come to a sports bar just to hang out with their friends, enjoy the ambience and enjoy the food and liquor services provided by the bar. This customer comes into sports bars with a group of friends both male and female, and all within the same age group. These people get pocket money from their parents and hence are not spendthrifts. However, portions of this group come from very affluent families, and have no limit on their expenditure. This target segments are very trendy and are very seldom loyal. They are attracted to special offers and discounts and look for these offers availability before going to a place. Offers like happy hours of buy one get one free attract this segment of people. They are generally seen before the peak hours as discounted prices are available at this time. Working Professionals These people are in the age group of 24-30. They have a decent amount of disposable income and like to indulge in activities which help them distress after work. They often come in after work to unwind. They come in either with their colleagues or other friends. These groups can have people from different age groups. They come in to watch the matches as well as to just sit and chat with their friends or colleagues. Successful Executives The people in this segment generally fall under the age group of 30-45. They have already arrived in life and belong to a high income segment. These people often come in just for a drink to catch-up with their friends over a few drinks or with their colleagues to discuss business offline. These people often consume foreign liquor and generally have time to watch only important matches. Sports Enthusiasts This target group accounts for a third of the revenue generated by the sports bars. They are big sports fans and follow their favourite sports passionately. They belong to different age groups and can be students, young professionals or successful executives. This group of sports enthusiast t Analysis of Sports Bar Businesses in India for Opportunities Analysis of Sports Bar Businesses in India for Opportunities Sports Bar Business in India from a Cultural and Branding Perspective INTRODUCTION Post liberalization the Indian economy has grown exponentially. The fall out of this is the increase in disposable income of the consumers, emergence of credit card culture and the decreasing size of households. The change in the economic status is the catalyst to the change in the social and cultural trends that have caused the change in the way a consumer views everyday food and beverages. The consumer today has very different preferences. Consumers today are more aware about different things in the world due to extensive travel and foreign media. These are some of the social and economic reasons behind the consumer moving towards fine dining, imported spirits and wine as opposed to conventional beverages. Due to this paradigm shift coffee shops, restaurants, fast food joints and bars have become successful. India is relatively new to the concept of a bar. In India bars are located mostly in the metros like Delhi, Mumbai, Bangalore, Hyderabad etc. Sports bars in particular are very new to our country and are growing at a very rapid rate. The advent of IPL and the increase in craze for club football and F1 has only boosted its prospects. LITERATURE REVIEW The Indian economy is booming and the living standards and the lifestyles in the urban areas are fast changing. Entertainment as an industry is growing exponentially over the past decade. From the turn of the 21st century more and more avenues of entertainment have opened up in our country. Eating out as a form of entertainment has been catching up over the last decade. More and more families are going out for dinner or lunch on a regular basis and this is a form of entertainment for them. Changing Indian Economy Consumer Preferences: As of 2007 the median age of India is 24. Due to the abundant job opportunities and the surge in the economy the amount spent by a consumer on alcohol has increased significantly. The number of women working has increased by a large percentage and due to this the double income households have more disposable income. They can afford give their children more pocket money and they are spending a far greater amount socializing in restaurants and bars. The expenditure of consumers on alcohol drinks has increased by 650% from 1995-2007. (Consumer Lifestyles india, 2008) The rise in income is leading to overall growth in consumption by an average Indian. Eating out on a regular basis has now come to become a cool habit. Eating outside is becoming more and more popular. According to a research conducted by Federation Of Hotel and restaurant Association of India (www.fhari.com 2005) there are 10 million households in India with an average income of Rs 46,000/month and 2 million households with average income of 115,000/month. Due to the change in their economic strata, eating out has become a trend within these elite groups. There are 100 million 17-21 year old in India, and six out of 10 households have a child that was born in the post liberalization and has been brought up with no guilt of consumption. It is estimated that as of 2005 there are 5,00,000 restaurants in the organised sector and this will only increase in the future. According to a survey conducted by The Economic Times, 1.7 percent of Indians dine out more than once a week, 2.5 percent do so once a week and around 2.1 percent dine outside once a fortnight. About 5.5 percent eat out of home once a month on an average and 5.4 percent eat out once every 2-3 months. Around 8 percent say eating out is relegated only to festivals. For 69.6 percent eating out is a rather rare occasion. (Ref: The Economic Times, 21 May,2005). The consumers in the urban areas are more aware of the international brands due to their exposure from offshore travel and media and do not hesitate to pay for premium goods. According to National Council for Applied Economic Research (NCAER) there are five classes of consumer households and the greatest growth is in the upper strata. Upper strata are defined as households with income in excess of Rs 215,000. More than 80% of the top earning households in India are located in the top seven cities of our country. Due to this most of the disposable income in the country is located in these areas. This is the reason behind the growth rate of restaurants, coffee shops, fast food joints and bars in these cities. Another major factor influencing the growth in the food and beverage industry in India is the fact that more than 70% of the countrys population is under the age of 40. This explains the rise of expenditure on leisure products and entertainment. (Sarin, 2005) Indian Theme Restaurants: However, eating out as a concept is also fast changing. People want to break away from the monotony of eating in the same food joints and are looking for more experiential and new avenues to hang out and spend time with their family and friends. Themed restaurants and bars are the flavour of the season. More and more themed bars and restaurants are mushrooming in various metros like across India. A number of theme restaurants have been successful in India. Some of the successful and well know theme restaurants are Mercurries in Delhi Theme, Solar system Orient Express at the Taj Palace New Delhi Theme, Railway carriage of yore Village in Mumbai Theme, Indian village Gufaa Ohris in Hyderabad Theme, Dungeon etc. Serengeti Ohris in Hyderabad Theme, Jungle (Roy, 2008) Each of these theme based restaurants has been successful as the people are looking for a lot more than just eating at the food joints. The time they spend at the restaurant is made more enjoyable interactive and memorable because of the different concepts of these restaurants. This theme based format has been inspired from the success stories of the west. Indian Theme Bars/Sports Bars: Another popular retail format which is just picking up in the Indian market is the bars. Bars in India have mostly mushroomed around metros and other urban areas. There are very few bars in other parts of the country. Traditionally consumers bought the liquor at wine shops and consumed them at home. However, now with the advent of Restaurant/Bars, Bars and clubs, the consumption habits are changing. Bars in India are of various types. Some are social bars where people get together to socialise drink, eat and have fun. Some of these bars are theme based like the Hard Rock Cafe and TGIF. Then there are the shady bars where only men go. Bars with a big enough dance floor are termed as nightclubs. Sports bars are another kind of bars which have just made their way into the Indian market. Sports bars are bars where sports fans find an authentic sporting ambience with large LCD screens for watching live feeds of important international matches, pool tables, basketball courts and video games. Today there are close to 30 sports bars in India across various metros. The biggest player in the Indian market currently is Future Groups subsidiary Galaxy Entertainment Corporation Ltd. It has two brands under it, â€Å"The Sports Bar† and â€Å"Sports Express.† Sports Express offers a wide variety of entertainment activities ranging from Television Programmes, Cricket, Soccer, Pool, Basket-Ball area, Darts and certain places also have a Cricket Pitch. They also serve various Indian and imported brands of liquor along with pan Indian cuisine. It has seven outlets in various cities and another four outlets in the pipeline. â€Å"The Sports Bar† another brand of Galaxy Entertainment Corporation Ltd is located in Mumbai. It is a complete sports bar complimented with an unrivalled ambience. It has a giant screen, multiple LCD TVs, basketball court, pool tables, punching bags and dart boards. It is a favourite destination for many professionals who just wish to unwind after a hard days work. Xtreme Sports Bar is another chain of sports bars; it has seven outlets across Hyderabad, Bangalore and Gurgaon. They also have similar offerings as the other sports bars. However, they are looking to expand further and are looking for suitable people to take up the franchise. Other popular sports bars in India are, Champions, Delhi Starstruck, Kolkata Super stars, Kolkata (Roy, 2008) Other theme bars in India are, Hard Rock Cafe one of the biggest retail brands in the world has opened its shops in various locations like Delhi, Hyderabad, Mumbai, Bangalore etc. TGIF (Thank God Its Friday) is another example of an international retail format opening up in India and doing well. 21 Fahrenheit Condom bar Chandigarh There are a number of factors due to which these theme based bars and restaurants are successful. One important factor which is attractive to people to come to these places is the authenticity they have in decor and food. All these theme based food retail outlets are true to their name and provide a unique experience in line with their theme. The moment you step into these places you are transformed to a fantasy world and the food they serve is very authentic and apt to their name. Even in the case of sports the whole ambience created in the place is so electrifying during any international sporting event. The decor and the buzz in a sports bar are beyond words. With the flags hung in every corner of the place and the giant screen to watch the watch on with a drink in your hand is an experience a lot of the consumers have come to love. Some have argued that the concept of having theme bars and restaurants are just a fad, but it has been proved otherwise. Knowledge Gap Most of the academic articles that I came across were written in the global perspective. There is little literature or data available about bars in the Indian context. In particular when it comes to Sports Bars in India the only information available is about some of the sports bars in India in brief and about the themed restaurants in India. There is no clear information available about the consumer profile of the people who frequent the Sports Bars in India. Also, there is no information available about the consumption pattern of Sports Bar as entertainment/leisure in the Indian context. The articles I have found have no information what so ever on the branding opportunities Sports Bars have. The Socio-Cultural changes that have impacted the average consumers outlook towards a bar are also an important factor that is missing in the literature available. The reasons behind the bar being perceived as a socially acceptable and sophisticated socializing place today is also not covered in the information Available. Problem Definition Research problem To study the sports bar business in India and identify the opportunities these bars have as a business in India. Also to understand the changing customer behaviour towards sports bars. Research Objectives To study the evolution of sports bars in India and understand their system of operation To study the growth of sports bars in India and also understand the consumer behaviour related to sports bars RESEARCH DESIGN Exploratory research in 3 areas: Study the evolution of the sports bars in India Attitude of consumers towards sports bars Patterns and reason for visiting sports bars RESEARCH METHODOLOGY Data Collection Method: PHASE I: Secondary Research Studying the different retail formats of bars in India and their evolution by gathering information from different articles and journals published both globally and locally. PHASE II: Primary Research Primary research involved mostly qualitative research. 1. 5-6 In-depth interviews with industry stake holders like bar owners and bar managers; Ravi K Malpuri owner Hall Of Fame Sports Bar, jubilee hills, Hyderabad Eddie Richards manager Hall of Fame Sports Bar, jubilee hills, Hyderabad Arjun Yelluri owner of Xtreme Sports Bar, Banjara Hills, Hyderabad Santosh Nath bar manager, Xtreme Sports Bar, Banjara Hills, Hyderabad Pramod Reddy owner Live Sports Bar, Nubilee Hills, Hyderabad 2. In-depth interviews with consumers (10-15) 3 Male (21-30 age group), 3 Male (31-45 age group) 3 Female (21-30 age group), 3 Female (31-45 age group) The findings of these interviews will be used to generate a questionnaire. The purpose of the questionnaire is to validate the findings from the In-Depth interviews. 3. Type of research: Qualitative/Quantitative Number of respondents 150 Age group 21-45 Questionnaire administered to consumers and non consumers of bars/sports bars. The In-depth interviews with the industry stake holders will give me a better idea about the target audience and their profiles. The questionnaire was designed from the inputs gathered after the In-depth interviews with industry stake holders and consumers. The questionnaire was administered online due to the absence of bars in the state of Gujarat. The questionnaire is attached in the appendix. The information and data collected through the In-depth Interviews and Questionnaire would be analyzed to come up with research findings for the Sports Bar Industry. Sampling Universe: Anybody living in cities like Mumbai, Hyderabad, within the age group of 21-45. The person could either have visited or not visited sports bars. Sampling Technique: Random Sampling SCOPE: Hyderabad, Mumbai, Bangalore Evolution of Sports Bars Introduction Bars have been around in India for decades. Mostly they were dance bars and some bar upscale bars in the metros. Since the beginning of the 21st century more and more upscale bars and theme bars have been proliferating in India starting with the major metros like Delhi and Mumbai to now cities like Hyderabad, Bangalore, Pune, Gurgaon etc. As the income levels of an average Indian in the cities is increasing, they are looking for different avenues to spend their leisure time and hang out with friends and colleagues. Western Influence The Indian businessmen have always looked to the west for success stories to start their endeavours in India. The bars/restaurants is an example of that. Serving alcohol in a restaurant was a thing of the star hotels only initially. Today hundreds of restaurants have a bar and serve a variety of foreign/Indian liquor and a wide range of cocktails and mocktails. Then came the concept of having gaming areas like pool and bowling. This business model did not take off in India as the Indian government did not give permission to this kind of gaming zones to serve liquor and they retired to becoming just gaming zones and entertained youth and families. After this during the late 90s and early 2000s theme restaurants started opening in India. These restaurants charged a premium for the experience they provide to their customers. The decoration in these restaurants was exquisite. Places like the Oriental Express and The Village restaurant are examples of this. Evolving Indian Market Consumer The Indian customer is ever evolving and adapts to the western trends very easily. The cumulative impact of increasing disposable income, foreign exposure and western media has changed the requirements and consumption habits of young Indians. Hanging out in bars has become a casual thing and a way to unwind for us. Thanks to these upscale bars and clubs, it is not a taboo anymore to go and have a drink in a bar in India. As the consumption of bars has increased also came in a number of clubs starting in major cities like Mumbai Delhi and Bangalore. Initially only hotels had in-house clubs, but over the years a lot of independent clubs have emerged. Sports Bars are popular hang outs in Europe and America. The first ever sports bar was opened way back in 1894. â€Å"Nuf Ced† McGreevy opened his â€Å"3rd Base Saloon† in Boston. The number of local tournaments that happen in these countries is much larger. Due to this a large number of local fans flock to these sports bar to form a community of sorts to support their teams. Apart from these general sports bars there are a large number of bars which promote and support a particular sports club. Most of these bars are in collaboration with the sporting club itself. The telecast all live matches of the club, sell merchandize and have fan interactions at a regular basis at these bars. There was little or no real differentiating factor between bars in India. The need to differentiate gave way to different theme bars and restaurants across India. The first sports bar in India was opened in Goa. It was the perfect place to open the first sports bar as it has a rich culture of football and has a number of spectacular local football clubs like Salgaocar, Dempo, Churchill Brothers, Vasco Sports Club. The fans here have been known to travel to different venues to support their teams. Today there are a number of clubs and bars in all major cities in India. Due to this there is not much differentiation between these places. Sports Bars have always been very popular in the western countries where it has become a culture of a sort where friends go to a particular sports bar to watch every local teams match. This popular successful and well tested format of bar was introduced in India only a few years back. Today there are more than 40 sports bars in India. Impact OF IPL The recent surge in the number of sports bars in India can be attributed to the success of IPL (Indian Premier League). Cricket has always been like a religion in India. The only problem was it was not short like a football match. Now with the advent of 20-20 cricket it has become easier for the audience to consume this sport. Due to the fast nature of this format of cricket IPL has become a huge success and this has helped sports bars in India flourish in leaps and bounds. As most of the major cities have their own IPL teams it has increased the local audiences involvement in the sport. This has been the major factor which has influenced the proliferation of sports bars in the recent years across cities in India. Sports bars are filled to capacity on a match day. The most popular sports in Indian sports bars apart from cricket are football and F1. Some sports bars have tie-ups with local sporting teams and sell their merchandize and promote those teams. Branding Opportunity For example, Xtreme sports bar in Hyderabad has a tie-up with Deccan Chargers which is the cities cricket team in the IPL. They have different offers and promotional events during the IPL season and in particular during a Deccan Chargers match. Deccan chargers in turn use this bar as a platform to promote and interact with the local fans. The team players make appearances during the IPL season and interact with the fans, also, they have other promotional activities like having the official team cheerleaders come and perform at the bar. Recently Manchester United Food Beverage (Asia) Pte Ltd and Billionaire Sports Pvt Ltd in collaboration have announced that they will open the first ever offshore club sports bar in India in the city of Delhi. The first ever Manchester United Restaurant and Bar will set the precedence for other clubs to setup their sports in the country where the love and fan following for English Football is rapidly increasing. Local clubs like the Deccan Chargers, Delhi Daredevils and Rajasthan Royals have announced their intentions to launch their own sports bar to promote their clubs and entertain their loyal fan base. This would give them an avenue to brand their sporting clubs and also sell their wide variety of merchandize. Xtreme Sports Bar, Banjara Hills, Hyderabad Manufacturers of sports equipment could use sports bars as a platform to indulge the customers through subliminal branding. The branding at the bars can be done very subtly. As there is already a lot of player merchandize available, sports manufacturers like Nike can promote their brands by hanging only Nike sponsored player jerseys and memorabilia. Apart from this the manufacturers merchandize can be sold at these bars. For ex: Puma the official sponsor of Deccan Chargers can choose to sell their merchandize in these bars where the involvement of the customer is very high as most of the customers are sports fans. Xtreme Sports Bar, Jubilee Hills, Hyderabad SuryaRay Elixirs Pvt. Ltd.the parent company Xtreme Sports Bar has the largest chain of sports bars in India. The annual revenue of this chain is already in excess of Rs. 25cr within just 2 years of launching. They have 7 outlets across India in cities like Hyderabad, Bangalore and Gurgaon. They plan to expand further in the next couple of years and target revenue of Rs. 160 in a couple of years. Apart from the large number of high definition TVs and a few large projection screens Xtreme Sports bar also offers Foos Ball, Golf Simulators, Dart Board Games, Console Gaming, Lan Gaming and Pool tables for the entertainment of their customers during non match days. Live Sports Bar, Jubilee Hills, Hyderabad Hall of Fame is the new sports bar that has opened in Hyderabad located in Jubilee hills. This bar boasts of eighteen 42 inch televisions and two large projection screens to provide the ultimate match viewing experience to their customers. Licence of sports like NBA etc have been taken by the bar to telecast uninterrupted matches over broadband. The menu itself consists of 12 different types of chicken wings which are the most popular among the match watching crowd apart from other continental dishes. The raw materials for the food are directly imported from the US in order to provide the highest quality of food to their customers. They call themselves a sports grill and not just a sports bar as they give a lot of importance to their expertise in the food services they provide. Hall of Fame plans to expand its branches into cities like Mumbai and Bangalore later this year. Focus On High-End Decor Quality Of Service: In order to compete in the clustered bars and restaurants segment sports bars have carved a niche for themselves. The food service industry is very competitive and in order to compete in them sports bars are redefining this segment and investing a lot in high end decorations and facilities. These bars have a large number of high resolution plasma TVs, and large projection screens and comfortable seating arrangements equipped with class bean bags, sofas and comfortable booths as opposed to the normal seating arrangements available in other bars and restaurants. To keep up the upscale image most of these bars serve a variety of cuisines and employ well trained chefs. The menus are exquisite and offer a large variety. Both Indian and foreign liquors are served in these bars ranging from beer, wine, whisky, scotch, cocktails, mocktails and other in-house specialities. The menu is quite often named after the local club players and sports stars to increase the involvement of the customers. To add to the ambience and the experience player jerseys and flags of different players and sports teams are displayed in the bar. Autographed photos of players, jerseys and other sports memorabilia are hung on the walls. These bars partner with sports teams and liquor companies. As most people come here to watch live matches and have a drink while doing so, the menu focus is mostly on starters and appetizers as people would like to have something to munch on while drinking and watching the matches. One of the unique attractions of these bars is the private cabins they offer. A customer can call and book the private cabins which have a seating capacity of 8-12 people and are equipped with comfortable sofas and bean bags along with a plasma TV. Customers can enjoy the match, sports bar ambience whilst having their privacy. Regular customers are given preference for the cabin and also these bars offer a variety of offers when a local teams match is being telecast. This encourages more customers to come in to watch the local teams matches. These bars try to focus more on the experience and not merely on telecasting the matches. As not all customers who come into these bars are sports oriented, they give equal importance to the level of service and offering they have apart from the viewing experience itself. The key elements of a sports bar Sports based themes—the sports bar should focus on themes that have mass appeal in India. So the focus should be primarily on cricket and other popular sports like football and F1. Distinctive design features and decor— Every bar should have its own characteristic and the main attraction is the visual appeal of the design and layout of these bars. The large collection of sports memorabilia that is displayed at the bars is a big attraction and adds great value to the place. The more authentic the memorabilia the better. Even Hard Rock Cafe does the same with musicians memorabilia displayed all around the place. The location of the sports itself is very important. The bar should be located at a high profile location. The bar should be located at a location which is close to both high profile residential area and also offices. It is also important to take into account the traffic conditions in this area and the income levels of residential areas near to the intended location of the bar. Getting in celebrities and sportsmen into the bars is an important promotional activity. A sports bar get into a tie-up with celebs and athletes as these events would give them enough media coverage during their appearances at these bars. The waiters and bartenders uniform is also designed to fit the mood and decor of these bars. They all wear uniform which look like sports jerseys with the company logo their number and name written at the back ala sportsmen. Some of these bars sell merchandize of the sporting clubs they are involved with. Some stores which have garnered a fan following of sorts can also sell their own bars merchandize to their loyal customers. Apart from providing liquor and telecasting live matches on high resolution televisions and screens, a sports bar also has to focus on providing a wide variety of cuisines The pricing should be reasonable and affordable and each bar should have its own signature dish In order to improve the experience of the customers all sports bars should maintain a high ratio of personnel to customers. This would mean that the customers are tended to quickly. Also the training given to the service personnel and the bartenders should be of the highest order to keep up the high class image of these bars. Having private cabins in your offering is beneficial. Though a large number of people come to sports bars to get immersed in the match along with a large crowd and get a live match feeling, a certain group of customers still would like to have their privacy. This where the private cabins come in handy. Changing Indian Consumption Habits Among Indians eating out is a popular activity. Every year Indians spend over INR 350 billion on eating out in restaurants, fast food joints, bars etc. Eating out is a very popular activity while attending other functions. It is estimated that Indians spend INR 350 billion eating out annually. Of this organized establishments account for only INR 20 billion. International fast food chains such as Subway, McDonalds and Pizza Hut are found in shopping malls and near cinema theatres. The well-off† in urban areas are increasingly eating out in coffee shops, malls or retail stores. Lounge bars are the latest trend in urban areas and are frequented by young professionals, successful executives and single women in their late 20s. This trend began in Mumbai, Bangalore, Delhi and Kolkata and will no doubt spread to other urban areas. Among the affluent, clubs are becoming popular. In addition to many recreational Facilities they are upgrading their food facilities and can compete with s ome of the finest restaurants or hotels of India. The new in thing are the sports bars which are mushrooming in different corners of the country. People who are interested in sports or like to be associated with sports go to these places. These bars are frequented by students, young professionals and executives most often. Table 1 Number of On-trade Establishments by Type 2004-2008 2004 2005 2006 2007 2008 Bars/pubs 22,411 23,942 25,100 26,211 27,154 Source: Trade interviews, Euromonitor International estimates MARKET INDICATORS Table 13 RetailConsumerExpenditure on Alcoholic Drinks 2004-2009 Rs bn 2004 2005 2006 2007 2008 2009 Total 125.4 137.5 149.7 167.9 185.8 183.7 Source: Euromonitor InternationalNote: 2009 data is forecast Sports Bars Target Segment: The customers who visit sports bars are segments into five different groups, Students Young Professionals Successful executives Sports Enthusiast/Fan Families Young Adults Men and women between the age of 21-25 who are either studying or unemployed fall under this segment. This segment of customers come to a sports bar just to hang out with their friends, enjoy the ambience and enjoy the food and liquor services provided by the bar. This customer comes into sports bars with a group of friends both male and female, and all within the same age group. These people get pocket money from their parents and hence are not spendthrifts. However, portions of this group come from very affluent families, and have no limit on their expenditure. This target segments are very trendy and are very seldom loyal. They are attracted to special offers and discounts and look for these offers availability before going to a place. Offers like happy hours of buy one get one free attract this segment of people. They are generally seen before the peak hours as discounted prices are available at this time. Working Professionals These people are in the age group of 24-30. They have a decent amount of disposable income and like to indulge in activities which help them distress after work. They often come in after work to unwind. They come in either with their colleagues or other friends. These groups can have people from different age groups. They come in to watch the matches as well as to just sit and chat with their friends or colleagues. Successful Executives The people in this segment generally fall under the age group of 30-45. They have already arrived in life and belong to a high income segment. These people often come in just for a drink to catch-up with their friends over a few drinks or with their colleagues to discuss business offline. These people often consume foreign liquor and generally have time to watch only important matches. Sports Enthusiasts This target group accounts for a third of the revenue generated by the sports bars. They are big sports fans and follow their favourite sports passionately. They belong to different age groups and can be students, young professionals or successful executives. This group of sports enthusiast t